Online Media

Connotations of this image:

• internet
• laptop
• friends
• chat
• events
• social network
• pictures

What is the impact of this media on British youth and youth culture?

Positives:

• stay in contact with friends
• share your photos
• create events

Negatives:

• cyber bullying
• lack of social skills in real situations

What have new forms of social interaction have media technologies enabled?

• Globalisation
• Sharing of information
• Development of self identity
• Self realisation
• Collective intelligence
• Awareness
• Communication has become interactive dialogue

Online Media are especially suitable to construct and develop several identities of the self (Turkle, 1998)

The Modern Identity Concept

• Personal Identity

           - Sense of being a unique individual

• Social Identity

           - Results from being a member of a group
          - In former times: nationality, race, gender, occupation, sport club

• Mediatization of the self

           - Diversity of interest groups in online social networks
           - Easy transition between those communities


Digital Identity

• a person has not just one stable and homogeneous identity
• identity consists of several fragments that permanently change

Critical Identity Theory

Media Use in Identity Construction

Katherine Hamley

 Young people are surrounded by influential imagery – popular media (Examples?)

     Young people are surrounded by a variety of influential imagery from media products such as television, magazines, newspapers, advertising, music and the internet. these uses of popular media are constantly influencing and shaping the personal idenities of young people today.

It is no longer possible for an identity to just be constructed in a small community and influenced by a family (Discuss)

     Young people are now influenced by so much more than their small community and family. With the forever modernising world young people are now creating their own identities at a younger age and are finding their own influences from the different popular media that they are consuming everyday. 

 Everything concerning our lives is ‘media saturated’ (What does this mean?)

      Everything that helps us to construct and live our lives in based around different medias and what we are fed to be normal. we also aspire to live the lives that we are shown in popular media types as we are likely to favour what we see and then aspire to live that life.

Buckingham

He classifies identity as an 'ambiguous and slippery' term:

• identity is something unique to each of us, but also implies a relationship with a broader group.
• identity can change according to our circumstances.
• identity is fluid and is affected by broader changes.
• identity becomes more important to us if we feel it is threatened.Cultural Imperialism
        after world war 2 massive influence coming over from america which was imprinitng onto our culture. one culture imprinting onto another.
  
  David Gauntlett
  Identity is complicated, however, everybody feels that they have one
  Religious and national identites are at the heart of major international conflicts
  The average teenager can create numerous identities in a short space of time especially using the internet
  We like to think we are unique, but Gauntlett questions whether this is an illusion, and we are all much more similar than we think.
  
  
  1. Creativity as a process - about emotions and experiences
  2. Making and sharing - to feel alive, to participate, in community
  3. Happiness - through creativity and community
  4. Creativity as social glue - a middle layer between individuals and society
  5. Making your mark - and making the world your own

The Internet

Make a list of all the 'stars' created by internet videos:

• Gingers do have souls
• Leave britney alone
• Charlie bit me
• Star wars kid
• Justin Bieber
• Rebecca black
• Jessie J

Memes
Definition: a catchphrase or concept that spreads quickly from person to person via the internet.

An Anthropological Introduction to Youtube

Michael Wesch

1.       When was Youtube first released?  April 21st 2005

2.       According to Michael Wesch what does Web 2.0 allow people to do? Link together

3.       When media changes what else changes? Human relationships

4.       What influenced the loss of community? And what has now filled this void?

5.       How are communities connected?

6.       Explain what he means by voyeuristic capabilities?

7.       Write 3 points about what he refers when he discusses playing with identity

8.       What does the ‘Free hugs phenomenon’ suggest about people?